Successful Failures: Three Decades of Lumpens and Radical Media was an exhibition hosted at the Chicago Cultural Center. It showcased an expansive blend of past, present, and future projects from thousands of contributors, spanning publications, programs, festivals, and more. Central to the show was its "living logotype," crafted in the spirit of the exhibit's collaborative ethos.

Each letter in "Successful Failures" was uniquely designed, with some derived from logos of featured initiatives and others created freely across various media. This dynamic font allowed the exhibition designer to experiment with different configurations on-site and in promotional materials, ensuring the logo seldom repeated.

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The logo itself was designed to be a “Successful Failure” of sorts—not every permutation of letterforms worked perfectly, but each embodied the bold and fearless nature of the work it was designed to represent.