Services
Branding
Illustration
Copywriting
Client
Frank & Furter's
Year
2024
The Frank & Furter's team came to me with little more than a name and a dream—to spread the Glizzy Gospel across the country with high-quality ingredients and inventive riffs on America's favorite food: the hot dog.
To help pay off the brand name, I developed the eponymous mascots: the bold and energized Frank (always on the lookout for exciting new flavor combinations), and the long-suffering traditionalist and comic foil, Furter. The characters mirror the real-life brothers who founded the brand while personifying their commitment to elevated quality and hot dogs for all.
To date, I've developed supporting illustrations, packaging, menus, apparel, and everything else that goes into building a brand from the ground up.
Frank & Furter's
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